Segment analysis allows analysts to drill down into the data for specific user groups. This is a powerful way to group your users into smaller sub-groups, known as cohorts, and focus your analysis on those groups.
Segment are great for removing “noise” from your data, simply excluding that data which is not important for your analysis needs. Segment can be as general or highly targeted as you like.
Choose from over 35 unique filters to create targeted segments. The following knowledge base article shows how to go about creating your first segment: